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I can almost hear some of you still thinking about my definition of “gay activism” and questioning why I would say Pride has become almost mainstream… First of all, I didn’t say mainstream, I said almost. Pride month marketing: is rainbow marketing becoming mainstream? It’s important to note that while the rainbow flag is meant to be the official symbol of Pride, there are many other flags that people use during Pride to represent the sub-orientations such as bi-sexual, pan-sexual, and others. The Rainbow flag – Designed in 1978 by Gilbert Baker, this quickly became the most recognized symbol of the LGBTQ community. Her idea has remained unchanged ever since. She birthed the idea of a week-long festival with parades, rallies, and parties. This led to a clash and protest and triggered a worldwide gay rights movement.īrenda Howard – The “Mother of Pride”, coordinated the Liberation March in 1970, exactly one year after the Stonewall Riots to commemorate the incident. In 1969, the NYC police raided a well-known gay club, The Stonewall Inn. Stonewall Inn – This is the first documented LGBTQ uprising in U.S. It’s the first time we’ve seen the movement for LGBTQ equality become almost mainstream. Gay activism – There were LGBTQ activists long before Pride, but Pride month was a marked change in modern history. Facts about Pride month: History and background
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After all, if we don’t know how people used to discuss it, how can we properly understand today’s trends?įeel free to skip ahead if you already know this part. That’s why I dove into Similarweb data to prove it to you.īut, before we see how the internet is celebrating Pride in 2022, let’s quickly brush up on the event’s history. It’s not shocking that an SEO Director believes in the power of analyzing searches, so I don’t expect you to take my word for it. We can see the language people use via queries in search engines, how people are using language thanks to search intent, and even evaluate which websites are popular by watching traffic trends. We have the ability to literally watch and analyze the evolution of social and political events as they unfold. The internet is a reflection of what’s happening in the world around us.
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Unsure what happened there? It’s okay, I’ll loop back to that in one second. The Pride Parade was, and still is, a fight for recognition, which started after the events at Stonewall in 1969. While today Pride is perceived by many as a fun celebration of love, hashtags like #loveislove and parading out in the streets of San Francisco, the LGBTQ community isn’t welcome everywhere, even today. The first Pride Parade was actually a riot.